FMCG B2B Distribution & Wholesale Portal
Engineering a robust B2B portal for bulk FMCG distribution, private labelling, and multi-warehouse inventory management
The Challenge
Bulk order processing was entirely phone and email-based, creating delays and transcription errors
Private label product management required custom workflows not supported by generic e-commerce platforms
Inventory visibility across multiple warehouses was tracked in spreadsheets with frequent stock discrepancies
Wholesale customers needed tiered pricing per account with credit-limit enforcement on each order
No centralised dashboard existed for sales team to monitor open orders, backorders, and account status
Our Solution
Built a B2B portal supporting bulk ordering with MOQ enforcement, tiered pricing, and account credit management
Developed a private label product management module with custom artwork upload and approval workflows
Implemented a multi-warehouse inventory ledger with real-time stock synchronisation and low-stock alerts
Created a wholesale customer portal with saved order templates, order history, and reorder shortcuts
Built an internal sales dashboard showing open orders, backorder queues, and per-account credit utilisation
Integrated automated order confirmation, fulfilment status, and dispatch notification workflows
Measurable Impact
Fully digital
All bulk orders placed, tracked, and fulfilled through the platform — zero email/phone
Eliminated
Real-time multi-warehouse ledger replaced spreadsheet-based tracking
Automated
Digital artwork submission and approval replaced manual email chains
Zero
Automated credit-limit enforcement prevents orders exceeding approved limits
"We used to chase orders by phone all day. Now the portal handles everything from placement to dispatch — our team focuses on growing accounts, not chasing paperwork."
Technology stack
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