Dynamic Logistics Pricing Command Centre
Replacing spreadsheet-based freight quoting with an automated pricing engine synced to live fuel and route data
The Challenge
Manual quoting for heavy freight (ODC loads, flatbeds, low-beds) took hours per request
Fuel price fluctuations were not reflected in quotes until a weekly manual update cycle
Sales teams used different spreadsheet versions leading to pricing inconsistencies and disputes
Complex load parameters (weight, trailer type, permit requirements) had no standardised input flow
No audit trail existed for quote history or customer pricing agreements
Our Solution
Built a web-based pricing calculator with dynamic rules for trailer type, weight class, distance, and ODC parameters
Integrated Rapid API for real-time diesel and petrol price synchronisation updating quotes automatically
Implemented a route distance engine using maps API to calculate journey kilometres from origin to destination
Created a quote management system with version history, approval workflows, and customer-facing PDF export
Built an admin panel for pricing rule management without requiring developer changes
Deployed audit logging for every quote generated, modified, or accepted
Measurable Impact
Hours → Seconds
Automated rule engine replaces manual spreadsheet calculations for all load types
Real-time
Live API integration ensures quotes always reflect current fuel costs
100%
Single source of truth eliminates version-mismatch disputes across sales teams
Complete
Every quote has a full history trail for customer disputes and compliance
"What used to take our ops team half a day now takes 30 seconds. The fuel sync alone paid for the project in the first month."
Technology stack
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